Javo Beverage Company
• Agency of record for this rapidly growing company.
• Developed a crisis preparedness program, which was implemented nationally; instituted crisis management programs at various restaurants as needed for food poisonings, hepatitis C outbreak, fights, stabbings and other crimes.
• Provided ongoing counsel to the corporate office for public relations planning and publicity.

Spectrum Foods - Prego, MacArthur Park, Chianti
• Provided ongoing media relations, restaurant openings, wine festivals and a variety of special events for the Spectrum Group of restaurants throughout California.
• Created press kits and marketing packages.
• Developed corporate promotions, including a "VIP card."

Poquito Mas
• Developed a 20th anniversary media plan.

Stuart Anderson's Restaurant Group
• Handled public relations and media relations support for this 88-restaurant chain.
• Provided crisis support for issues in other states, including stabbings and a hepatitis outbreak.

Harry's Bar & American Grill
• Implemented, side by side with the ad agency, the hugely successful International Imitation Hemingway Writing Competition - "write one really good page of really bad Hemingway."
• Provided publicity and PR counsel for 11 straight years.
• Hosted and promoted the popular "judgment night" attended by famous writers like Ray Bradbury, Digby Diehl and the late Jack Smith.
• Coordinated the pre-judging with college professors throughout the U.S.

Synergy Diet
• First agency of record for this online supermarket of guilt free indulgences for weight conscious.
• Generated publicity in consumer and trade press.

Marina del Rey Wine Festivals • Working in tandem with the Marina del Rey chamber of Commerce, created its most successful community event ever - promoted for three consecutive years.
• Handled all logistics, including identifying wineries, hosting a grape stomp, inviting judges, setting up layout of event, publicizing event.

Americans for Nutritional Choice • Developed an overall strategy and plan for the organization's launch.
• Implemented a public relations seminar program for its membership.
• Helped launch the association through a nationwide bus tour; coordinated publicity.

Klein & Company Agribusiness
• Provided ongoing counsel and publicity for a major seminar to help introduce biotech-engineered food to the marketplace.

Family Tree Produce
• Provided counseling/developed message points.

National Bar and Nightclub Association
• Panelist - Crisis Management

Other relevant experience
• Served as both editor and board member with PM Publishing, Inc., publisher of highly respected medical newsletters including Nutrition and the M.D.
• Headed the "Food Issues Group" at Burson Marsteller while serving as managing director of the corporate division.
• Member - California Restaurant Association
• Founded the "Food Issues Group" (FIG) which provides council to the media about food safety, among other activities. FIG expert featured most recently on Dateline.
• Founded "Food Issues crisis Scale"
• Wrote numerous articles for food publications