Unitek Braces - 3M, Minneapolis

• Developed a nationwide launch for the nation's first invisible braces.
• Created a marketing communications plan and kits directed to orthodontists and dentists throughout the U.S. to educate them on the benefits of Unitek braces.
• Developed a consumer pull-through campaign so that children and adults would ask for Unitek braces first.
• Created a nationwide public relations program to generate publicity in trade and consumer press.

Smile Centers, Florida

• Created initial launch plan for this nationwide chain of low-cost orthodontic centers.
• Developed professional outreach program to target prospective providers and attract them to become employees.
• Launched the first centers in California.
• Created a nationwide public relations program to generate publicity in trade and consumer press.

1-800-Dentist, Los Angeles

• First agency of record for this highly successful marketing company that pioneered the commercial use of toll-free vanity.